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AIM Heartland Developer Conference is the region’s best developer & designer conference covering the latest trends, techniques, technologies, and best practices in software design and development.

As a conference attendee you have access to all sessions (on Thursday and Friday) so you can plan your own custom itinerary. There is a separate fee of $50 for workshop sessions held on Wednesday, September 7.  

Schedule is subject to change.

To learn more about AIM HDC, visit heartlanddc.com

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Friday, September 9 • 2:15pm - 3:00pm
Eye Tracking in UX

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Why aren’t people clicking the thing? Don’t they see it? Do they understand what it does? What are they looking at instead?

Eye tracking, when used together with usability testing, can help to answer these questions. Learn how to use eye tracking to help you make design decisions that get users to click all the things.

We’ll talk about:
•How eye tracking is used in UX research and design
•Gaze-controlled applications and game design
•Types of eye trackers available and price ranges
•How to conduct an eye tracking study
•Using eye tracking outputs to communicate results to clients
•Eye tracking case studies and how results can be used to improve UI’s

Moderators
avatar for Hilary Bainbridge

Hilary Bainbridge

Software Quality Analyst, Hudl

Speakers
avatar for Jeanne Petty

Jeanne Petty

UX Team Lead, Union Pacific


Friday September 9, 2016 2:15pm - 3:00pm
Windsor VIII-X