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AIM Heartland Developer Conference is the region’s best developer & designer conference covering the latest trends, techniques, technologies, and best practices in software design and development.

As a conference attendee you have access to all sessions (on Thursday and Friday) so you can plan your own custom itinerary. There is a separate fee of $50 for workshop sessions held on Wednesday, September 7.  

Schedule is subject to change.

To learn more about AIM HDC, visit heartlanddc.com

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Wednesday, September 7 • 1:30pm - 5:00pm
Designing Effective Minimal Viable Products (MVPs) - Afternoon Workshop

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Minimal Viable Products (MVPs) are the focus of many agile projects, especially for founders following the Lean Startup model. But what exactly is an MVP and how do you use it strategically and effectively? More importantly, how do you design an MVP to engage your target customers rather than repel them? The approach of “Let’s just get something out there”, while popular, often fails to do the job. This workshop starts by exploring the MVP approach that many teams use, and why it often fails. You will learn the attributes of an effective MVP—a minimal, well-designed product that delivers real value to your users—while being realistic about what agile teams can actually deliver. The class will then break into teams and design an MVP for a mobile app using a fast-paced, step-by-step lean process. The process covers value propositions, determining critical hypotheses, validating hypotheses with meaningful metrics, scenario-based design, effective sketching and prototyping, and selling your designs to your managers and clients.

avatar for Everett McKay

Everett McKay

Principal, UX Design Edge
Everett McKay is Principal of UX Design Edge, a user experience design training and consulting company for mobile, web, and desktop applications. Everett's specialty is UX design training for software professionals who aren't experienced designers through onsite and virtual courses and workshops. He has delivered UX design workshops to an international audience that includes Europe, Asia, South America, and Africa.

Wednesday September 7, 2016 1:30pm - 5:00pm
Dapper III

Attendees (20)